When Minou Clark stepped into the CEO role at RealSelf, she did not walk into a startup honeymoon phase. She inherited a 20-year-old company with history, habits, and hidden friction.
Most leaders in that position start with restructuring plans or revenue targets. Clark started with conversations. Within one year, the shift was visible, not just culturally, but in momentum and performance.
Listening was her first lever for growth.
In her first months, Clark met with 150 employees individually. She asked about their fears, frustrations, ambitions, and where they believed the company had stalled.
According to McKinsey research on organizational health, companies with strong organizational alignment significantly outperform peers in long-term value creation. Culture is infrastructure.
Clark rebuilt that infrastructure deliberately. She clarified core values, implemented new operating rhythms, and reinforced accountability at every level, including her own. Silos that had calcified over time began to dissolve.
Engagement followed clarity, and clarity accelerated execution.
Gallup research shows that highly engaged teams experience 23 percent higher profitability. Clark treated engagement as a performance driver, not a morale booster.
This was published on Inc.com first.
Click the Inc.com link to read the full article: https://www.inc.com/netta-jenkins/meet-the-woman-ceo-who-took-a-20-year-old-company-from-stalled-to-soaring-in-less-than-a-year/91308653
About the Author
From securing an $8M breakthrough inside a global fintech to being named CEO of the very platform she built, Netta Jenkins has mastered the art of turning bold ideas into lasting business transformation. With a LinkedIn community of over 200,000, she’s the CEO redefining how organizations drive employee engagement and performance through AI. A two-time Wiley author, Netta’s work has been amplified by Arianna Huffington to more than 10 million people. Her latest book, Supercharged Teams: How Every Manager Can Create a Culture of Excellence, gives leaders the playbook to transform everyday teams into high-performing powerhouses.
As founder of HIC, a workplace consulting firm and creator of HIC HR Hub, a private community for senior HR leaders to share and gain new insights. She also hosts Beyond Management™, a viral LinkedIn leadership series with over 50 million impressions, where she sparks street-level conversations that elevate employer brands, attract top talent, and inspire customers. A seasoned TEDx and international keynote speaker, Netta has energized audiences across the U.S., Ghana, the Netherlands, and Turkey with bold insights and measurable takeaways. With 15+ years of global advisory experience, she shares weekly video tips that empower managers at every level. Her work has been featured in The Washington Post, McKinsey, Forbes, Fortune, and more. Named one of CIO Views’ Top 10 Most Influential Black Women in Business to Follow.
Netta helps organizations connect workplace culture, technology, and performance to deliver measurable, lasting impact. Previously serving as VP of Global Inclusive Strategy at IAC, Netta partnered with brands like Match.com, Vimeo, and Daily Beast. She advises Betterment, consults executives via the Intro app, and is pursuing a doctorate in quality systems. Currently, she collaborates with Marc Lore (former CEO of Walmart) and Preet Bharara (former U.S. Attorney for the Southern District of New York) to build Telosa, a visionary new city in America. Residing on the East Coast with her family, Netta continues to make a transformative impact in both the corporate and startup landscapes.
