Across industries from aviation startups like SolitAir Holding, to AI-driven life sciences companies like AiCure, to global energy operators like Odfjell Terminals, HR leaders; Liz Morgan, Earnest Offley and Jeff Bryson, MBA are redefining what it means to lead with strategy, empathy, and innovation. As AI transforms how we work, and globalization accelerates complexity, these three leaders show how people’s strategy sits at the heart of sustainable business success. Their stories also reflect what we see daily at HIC Consulting, where forward-thinking organizations partner with us to strengthen culture, develop adaptive leaders, and translate innovation into measurable performance.
Liz Morgan – Chief Human Resources Officer, SolitAir Holding
Taking HR to the Skies: How Multigenerational Leadership, AI Integration & Global Growth Are Shaping a Startup Airline
According to industry data, SolitAir Holding, headquartered in the UAE, is the region’s only dedicated B2B, airport-to-airport express cargo airline operating out of Dubai World Central (DWC). In just 12 months, SolitAir expanded into over 35 strategic destinations across the Global South, with plans to expand the fleet to 20 aircraft during 2026.
At the heart of this rapid growth is Liz Morgan, a global HR leader who brings an international management lens to the business of aviation. Her leadership philosophy blends innovation, inclusion, and deep operational understanding.
She emphasized four key pillars driving SolitAir’s HR strategy:
- Multigenerational workforce integration: Aligning digital-native employees with experienced aviation professionals to rebuild trust post-COVID and balance flexibility with operational discipline.
- AI-driven HR operations: Using AI to automate job descriptions, policy writing, and data analysis and exploring an AI-powered learning management system for scalable growth.
- Business-aligned HR leadership: Liz argues that HR “must understand the business it supports”, from fleet management to regulatory compliance to earn a true seat at the table.
- Systems that scale: With over 130 employees and significant expansion on the horizon, automating HR processes is key to maintaining speed and employee experience.
Liz’s approach reframes HR not as an administrative function, but as a strategic cockpit for organizational agility, a concept echoed in HIC’smanagement training programs that help leaders operate with both precision and empathy at scale.
Earnest Offley – Chief People Officer, AiCure
Humanizing the AI Revolution: Building Equity & Culture in a High-Tech World
According to company data, AiCure, a leader in computer vision and machine learni
ng for clinical trials, grew revenue by 65% year-over-year, added 13 new pharma and biotech clients, expanded into 16 new countries, and holds 67 issued U.S. patents with more than 110 filed.
At the center of this innovation is Earnest Offley, whose HR leadership bridges technology, ethics, and empathy.
He spoke candidly about:
- AI bias in clinical trial & HRIS software: AiCure’s early AI models initially over-represented white faces. The Engineer team collaborated with diverse participants to retrain the models, ensuring diversity and fairness, an example of HR’s direct role in ethical AI development. This similar bias can be found in applicant tracking systems that HR manages, that are using AI. A human review has to be a part of every checks and balance of these systems.
- Adaptability and lean leadership: Following workforce reductions, Earnest now oversees HR, IT, infrastructure, while also supporting sales, showing how small teams in tech must move fast without losing culture.
- Strategic people + tech alignment: HR plays a critical role in ensuring AiCure’s people systems amplify its scientific mission and uphold fairness and inclusion.
Earnest’s story underscores that HR in tech isn’t just about compliance, it’s about engineering equity, shaping systems that allow innovation and ethics to coexist. His approach mirrors how HIC’s leadership labs prepare managers to navigate both digital disruption and human connection with equal skill.
Jeff Bryson – Head of HR, Odfjell Terminals US
From Accounting to People Leadership: Building Trust, Training & Resilience in Global Operations
Jeff Bryson’s path to HR began unconventionally with a master’s in accounting and early roles at KPMG and Goldman Sachs. When his CFO noticed his talent for relationships, Jeff was asked to help stabilize a struggling HR department and he’s been shaping people’s strategy ever since.
At Odfjell Terminals US, a division of Odfjell SE, a global leader in chemical tank storage and logistics, Jeff now oversees HR for U.S. operations during a time of transformation and AI integration.
His career reflects the essence of adaptable leadership, shaped by experience across industries and continents:
- Crisis management and cultural intelligence: While at Halliburton, Jeff navigated a security emergency in Iraq, reinforcing his belief that global HR requires not only policy acumen but also empathy and preparedness.
- Employee engagement through visibility: At one prior company, he rebuilt trust through face-to-face HR initiatives, so successfully that employees later voted to decertify their union, citing restored trust and a family-like culture.
- AI and workforce transformation: Jeff is both pragmatic and optimistic about AI’s impact, acknowledging its disruption in administrative roles while emphasizing the importance of transparent communication and re-skilling.
Today, at Odfjell Terminals, Jeff is focused on training, employee appreciation, and cultural alignment amid acquisition changes. He believes humility and human connection remain the constants of effective HR, no matter how much technology evolves. This is a reflection of what HICchampions: empowering leaders to foster trust, build capability, and lead through change with humanity.
Why These Stories Matter: HR at the Core of Modern Business
Across their very different industries, Liz, Earnest, and Jeff represent a shared philosophy:
- HR must understand the business deeply (Liz).
- HR must engage with technology and ethics (Earnest).
- HR must stay grounded in humanity and trust (Jeff).
According to global workforce data from Deloitte, nearly 89% of executives now see HR as a critical strategic partner in driving business transformation. As we move toward 2026, agility, adaptability, and inclusion will define HR’s true value.
These leaders remind us that HR is about powering possibility.
Here’s How You Can Amplify My Work (3 Quick Actions):
Tell your HR team about the Supercharged Management Accelerator — a program designed to help managers at every level navigate organizational dynamics.
Pre-order my new book, Supercharged Teams, and help spread the word! 
Post this on your LinkedIn feed and tag me:
I just pre-ordered Supercharged Teams: How Every Manager Can Create a Culture of Excellence by Netta Jenkins — and you should too!
Leave a Review once you’ve read it. If you’re a manager, aspiring leader, or someone who cares about building teams that drive real business impact, this book was written with you in mind.
About the Author
From securing an $8M breakthrough inside a global fintech to being named CEO of the very platform she built, Netta Jenkins has mastered the art of turning bold ideas into lasting business transformation. With a LinkedIn community of over 200,000, she’s the CEO redefining how organizations drive employee engagement and performance through AI. A two-time Wiley author, Netta’s work has been amplified by Arianna Huffington to more than 10 million people. Her latest book, Supercharged Teams: How Every Manager Can Create a Culture of Excellence, gives leaders the playbook to transform everyday teams into high-performing powerhouses.
As founder of HIC, a workplace consulting firm and creator of HIC HR Hub, a private community for senior HR leaders to share and gain new insights. She also hosts Beyond Management™, a viral LinkedIn leadership series with over 50 million impressions, where she sparks street-level conversations that elevate employer brands, attract top talent, and inspire customers. A seasoned TEDx and international keynote speaker, Netta has energized audiences across the U.S., Ghana, the Netherlands, and Turkey with bold insights and measurable takeaways. With 15+ years of global advisory experience, she shares weekly video tips that empower managers at every level. Her work has been featured in The Washington Post, McKinsey, Forbes, Fortune, and more. Named one of CIO Views’ Top 10 Most Influential Black Women in Business to Follow.
Netta helps organizations connect workplace culture, technology, and performance to deliver measurable, lasting impact. Previously serving as VP of Global Inclusive Strategy at IAC, Netta partnered with brands like Match.com, Vimeo, and Daily Beast. She advises Betterment, consults executives via the Intro app, and is pursuing a doctorate in quality systems. Currently, she collaborates with Marc Lore (former CEO of Walmart) and Preet Bharara (former U.S. Attorney for the Southern District of New York) to build Telosa, a visionary new city in America. Residing on the East Coast with her family, Netta continues to make a transformative impact in both the corporate and startup landscapes.
